Gila River leaders knew it was time for change at Vee Quiva in Laveen. But if customers aren’t going to hit the tables and slots, the house still can earn revenue from nightclubs, one-of-a-kind dining experiences and concerts. “You’re starting to see bigger and more luxurious hotels you’re starting to see the ancillary services, like the golf courses and the spa and the high-end and unique restaurants,” said Mark Brnovich, Arizona Department of Gaming director.Ĭasino operators want visitors to gamble. Like other Arizona tribes, the Gila River Indian Community will provide gamblers - and those who don’t play - with upgraded services and amenities. The new complex, built just south of the old one, will have 90 boutique hotel rooms, six restaurants, a cabaret-style lounge and an concert venue that can stage indoor and outdoor shows.
The relatively small and dark, blue-collar casino was built in the mid-1990s and upgraded a decade later. But as the industry bounces back from the recession, executives are wagering that those extras - such as more upscale hotel suites and nationally known concert acts - will entice younger customers and non-gamblers while giving regulars a reason to linger. Slot machines and table games are still important. By John Yantis The Republic | Sat 6:02 PM
